The secret of successful business is a frequently asked question with many answers, I would almost say. The best kept business secret? However you look at it. Successful business is subjective and time dependent. What is a success for you today is not said to be the same for tomorrow. This also affects the process towards it. It is important to determine when something is a success for you. You can then set goals to achieve this and chart your path.
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The following applies to success: no road is impassable for the perseverant
Walking the road to success depends on your own behavior and competences. To do this, you must have insight into who you are, where you stand and the ability to regularly reflect on your own behaviour. It means taking a really honest and critical look at yourself on a regular basis. Only then are you open to different and new behavior and can you determine a strategy (learning) that will bring you to your success. If not, you will always get in the way of yourself and success will remain an impassable road.
Entrepreneurial secret: looking back while moving forward
As an entrepreneur you are constantly confronted with new situations that each time ask for a certain ‘character’. That’s why the business secret is to constantly look back as you move forward. Learn from your mistakes, gain new self-knowledge and reflect on your own behavior. You can do this easily and quickly with E-Scan. The only truly scientifically validated entrepreneurial test. It eventually gives you access to the Entrepreneur Platform where you can get help from our experienced entrepreneur coaches. They have the knowledge of running a business and are able to bring you to success faster and better. This is also shown by scientific research. In short: more profit, more insight and more knowledge.
Become a successful entrepreneur, increase your success rate to 89%
Every year, about 100,000 people in the Netherlands start a company with great enthusiasm. A huge number, of which we unfortunately know that after 5 years half of them have stopped doing business. According to the figures of the Chamber of Commerce, of the 100 starters, 78 still exist after 2 years and 49 after 5 years. Is this due to poor preparation? That could be. In any case, a business plan ensures that you work more purposefully and efficiently on your company and that you also become a successful entrepreneur faster . Putting it into practice is much more difficult.
Entrepreneurial coaching leads faster to better entrepreneurs
It has now been shown that entrepreneurial coaching contributes to your chance of success after five years. Research by ITS, the research institute of Radboud University, shows that entrepreneurs who are guided by an entrepreneurial coach, based on the E-Scan, have a greater chance of surviving with their company in the start-up phase than entrepreneurs who do it on their own. doing. No less than 89% of the starters with a coach still exist after 5 years. The national average is about half!
Main results from this study
In the entrepreneurial coaching of starters and entrepreneurs:
- 68% increase their knowledge and skills in marketing and strategy.
- Gained 76% more insight into their own entrepreneurship with the E-Scan.
- 48% of starters gained more financial knowledge.
- 50%, who had already started a business, saw profitability improve.
- 99% significantly increased their network.
Together you are stronger
You clearly do not do business alone. An important lesson to learn, and to take with you. Of course you have become an independent entrepreneur because you want to decide for yourself and you will become a successful entrepreneur. And that is exactly what you do when you ask others for advice. Ultimately, you make the decision. But then the right one, that fits who you are, so that your weaknesses do not become your pitfalls within 5 years. You can find good entrepreneurial coaches on the Entrepreneur Platform.
Your definition of success
I remember well when I just started as an entrepreneur, over 16 years ago, or rather as a self-employed person without staff. Although that term didn’t even bother me that much at the time. I saw myself more as a starter. But starters or freelancers, the following question kept me busy: “Say, how many employees do you actually have?”. A question that was usually asked by those types who were not yet entrepreneurs themselves, but dutifully worked as an employee. Invariably, their first question was: “How many men do you actually have?” You mean success?
I was annoyed all the colors of the rainbow by that question. I also knew she wanted to measure my success, but who are they to judge how successful I am? I really decide that myself! Nothing has changed in those 16 years. Those wage slaves are still doing it. At many drinks and gatherings. It still annoys me, even though I now have staff, or rather employees. Who are they to determine what my definition of success should be?
No success without growth?
Success is culture determined. It differs per country. In the Netherlands you are quickly called successful if you manage to build a large company from scratch. So with a lot of staff. The government and science also measure success on the basis of (the growth of) the number of employees. The so-called Birch index. But I know plenty of companies that do have a lot of staff with annual accounts that tend to teeter on the edge of bankruptcy. You call that success? Of course, partly yes and partly no. It’s a snapshot. So you have to look wider, right?
Can a self-employed person be successful?
With the large and increasing group of self-employed people, growth in staff can no longer be the definition of success, can it? The self-employed person who sometimes consciously opts for independent existence and therefore does not want any staff. For example, because they know very well where their limitations lie. All the better would you say? More and more self-employed people consciously choose NOT to be an employer. So no staff! But that doesn’t make them less successful, does it? I also know plenty of self-employed people who create a lot of activity and thus create value for themselves and for their environment (read: other self-employed people, suppliers, large companies, small companies, etc…).
What is your definition of success?
It’s high time for a new definition of success! And that is a call to everyone. Policymakers, scientists and, yes, employees. I advocate a definition of success based on how much value you create. So added value. Because value is much more than just money. Of course it takes some calculation and thinking to make that value measurable. But I urge everyone to cooperate in this. I’m sure you get a much better expression of how entrepreneurial someone is, how entrepreneurial a country is. Until the new definition is there, I answer with a big grin to the question: “Say, how many employees do you have?” with “Thanks for your interest, but my company is not for sale!”