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Creating a brand identity requires more than just making a logo. Though a logo can be your business’s symbol, it isn’t the entity of the brand. Creating a logo is a small step towards creating a great brand identity. With endless businesses trying to make a name for themselves, creating a strong brand identity has become important for businesses to differentiate themselves from the competition.
In case you are working to create your first brand identity for someone, or you are doing this for your own business, it is crucial to understand what a brand is and what it takes to create a brand identity. We are here to explore strong examples of brand identities, and also how to create a recognisable brand:
What is Brand Identity?
Brand identity is a collection of all the elements that a business creates to portray the perfect image to its customers. Brand identity is different from branding and brand image even though these terms are often interchangeable. Branding refers to a marketing approach of actively shaping a distinctive brand. A brand is a perception of the business in the eyes of the customers.
How to Develop a Recognisable Brand?
Before you identify what tangible elements you need to make up your brand identity, you have to know who you’re as a brand. It is made of a few key elements making you a brand:
- Your Mission (what is your “why”?)
- Your brand personality (in case your brand was a person, what sort of personality would they get?)
- Your values (your company’s beliefs)
- Your brand voice (in case your brand is a person, how will it communicate?)
- Your unique positioning (how you differentiate yourself from your competitors)
All these elements define your brand, and before you start creating a brand identity, it is important to have a great understanding of each. In case you are having trouble identifying who you exactly are, don’t worry. At times, all you require is a basic brainstorm to assist you in getting clarity on who you are as a brand:
● Audience
It is no secret that different people have different needs. You can’t target a certain product to a pre-teen like you target a product to an adult. Learning what your audience needs from a business in your market is important to creating a strong brand identity that people would love.
● Value Proposition & Competition
What makes your brand unique in the market? What can you provide your customers that others don’t? Knowing the basic difference between your competition and you is critical to creating a successful brand identity. Keeping an eye on your competition can also educate you on what branding approaches work perfectly and those that don’t work.
● Design
Your banner design assets are the key elements that would determine how your brand is recognized. Things such as logo, banner design, packaging, business cards, social media graphics and the uniforms employees wear. Contact us at Nippy Brands if you want to create a strong brand identity!
