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If you have a new product or service to promote, an explanation video is a great way to present it to potential buyers. An explainer vid aims to educate viewers about a problem your product or service addresses, then convince them that yours is the best solution.
That’s a lot to ask of a single video, but if done right, an explanatory video can serve as a virtual elevator pitch for your business on your website and social network sites. Therefore, as customers get acclimated to explanation videos, their expectations for what should be conveyed and how are changing as well.
Indeed, differentiating your explanation video from the competition depends on how well you can communicate your value proposition in a short amount of time.
Here we are mentioning a few effective tips for creating an explainer video that leaves no crumbs and conveys your message in the most effective way possible.
1. Launch Traffic With An Influencer
Social media users adore unboxing and how-to videos, so include an influencer in your explanatory video. It will be more real and cheaper to manufacture if it involves a renowned influencer. Basically, the influencer’s audience will help boost explanation video traffic.
2. Viewers Don’t Know What You Know
Generally, it’s easy to overlook that some of your product’s most basic concepts, words, and solutions may be unfamiliar to viewers. Don’t just assume viewers understand everything already. It’s quite common at times that the viewer has no idea about basic product knowledge. Mainly because they are new to it or not familiar with your brand. This is why review the basics and use plain language (no acronyms). Try not to use fancy words as they make it difficult to understand and complicate everything.
3. Be Concise And Clear
Start the video by stating what you’ll be explaining and why. Second, convey the data graphically. Following steps one and two, be brief. The viewer’s attention is limited. Be brief and memorable.
4. Read Customers’ Social Remarks for Tonal Clues
To find new explanation video subjects, use keyword research, social comments, site search statistics, and forums. Explore comments for tone. Generally, to engage viewers, explanation videos should follow these cues.
5. Brand and Move Early
With social media videos, make sure the opening three to six seconds feature movement and branding. Basically, movement and branding help viewers remember future conversion videos. Use B-roll or subtitles to augment the action and suit most silent viewers.
6. Employ a Brief Problem-Solution Script
Use a brief, audience-appropriate problem-solution script. To begin, state a thesis based on a customer issue. Once you know your aim, write naturally. First, explain the problem, then describe the remedy.
7. Don’t Annoy Viewers
Explainer videos must explain. However, creatives often overdo it, making an explanation video excessively cluttered. Explanation videos with fewer interruptions keep viewers attentive. Hence, keep the explanation video simple and uncluttered.
8. Keep Up With A Fast-Paced World
Avoid extraneous speech and wordy backstories. Viewers demand simple answers to their queries quickly. The video on a website should be brief since visitors will discover more information elsewhere.
9. Visualize To Understand
The best explanation videos employ images to clarify the subject, not to repeat the words. Illustrations should convey the message. Explanation videos work because Auditory and visual learners like them.
10. Provide Context Using Evocative Words Or Imagery
Make interesting explanation videos to introduce your products and services. Provide succinct context without becoming overpowering. In addition, highlight significant aspects in videos with SEO keywords and graphics.
11. Create A Compelling Storyline.
Even the best explanation video needs a good script. Firstly, determine your video and corporate goals to write a screenplay that converts. From there, you may create a plot that effectively communicates your video marketing strategy’s message.
12. Utilize User Feedback To Improve A Storyboard
Based on user feedback, a storyboard can help you arrange and develop your explanation video’s important themes. Before production, tweak the storyboard with new eyes. Make technical topics simple and easy to grasp.
13. Maintain Production Quality
In general, this implies a tight script and a better video. The animation should look like 2021, not 2000. Make sure your main actor or narrator is clear and vibrant, not robotic or scripted. In short, cheap videos hurt brands.
14. Prioritize Questions
This is the “shooting fish in a barrel” solution, but what could engage your target audience more than you recognizing their issues and anticipating their requirements by generating content that answers these concerns? It’s basic yet often ignored.
15. Display Consumer Advantages
Instead of a “how it works” video, use an explanation video to demonstrate your product’s benefits. Proof—social proof, honors, accolades—is the only thing more essential than benefits. Social evidence or user-generated information will speak louder than traditional explanations, which show buyers “behind the scenes.”
