Much is said about the ideal images to post in Feed, Story, or other publication formats, buy instagram followers malaysia, but do you know the best strategies for a good Instagram profile picture? Yeah, it’s not just getting there and putting a pretty sight. In addition to the technical aspects, such as adequate quality and size, there are also strategic decisions you must make to choose the best photo.
How important is a good Instagram profile picture?
Your profile picture is like your business card on Instagram. It is one of the first items that a new user will look at your profile and use to quickly identify you in your Feed, in comments, in DM, or through sponsored ads.
Sometimes, users may not even memorize your @ or first name, but it’s easy to learn a striking profile picture.
Therefore, choosing that profile picture should be a very well-thought-out decision, taking into account several factors such as: what impact you want to cause, what you want to communicate with that photo, what you want to attract attention, if you’re going to use graphic elements (logo, illustration, colored solid background) or personal details (your face, for example), etc.
It’s always this photo that people will think of first when they think of your profile, so make sure you give them a good image to remember and stick with – positively, of course.how to buy instagram followers malaysia
6 tips for using your Instagram profile picture strategically
Choose quality photos
It seems obvious, but there are still those who sin in it. As much as the photo will be in miniature and the quality will not be closely analyzed, precisely because the profile icon is so tiny, the image needs to have enough quality to stand out.
So no choosing that image that is too pixelated, that photo with poor lighting or too blown out, or anything that will give your profile an amateur look. Quality photos pass much more credibility and authority; remember that!
Give preference to professional photos.
Nothing against the good old selfie profile picture on Instagram, but if you want to stand out from the standard profiles, then at least bet on a more professional selfie. Choose a good camera and lighting, and be careful with the editing to stand out and give the photo even more quality.
The same goes for logos. If your brand is starting, open your pocket to hire a real designer to help you with the logo. Ready-made logos made with simple editing tools can be a good stop-gap, but not only do they look less professional, but you also can’t use them commercially.
Can you imagine establishing your brand and visual identity and then having to change everything when your Instagram starts to grow and stand out? Prevent this headache and pass credibility right away.
Feel about the message you want to convey.
First, it’s essential to consider what you can convey with your profile picture. If the idea is to fix your company’s logo in people’s minds, using it on a plain and neutral background that highlights the logo can be a good option.
Suppose your logo has several distinct elements that make up a set (such as a graphic icon + the name and surname of a healthcare professional, for example). In that case, we suggest you choose one element to highlight in your profile picture. As there is little space in the Instagram avatar, using your full logo can make your profile picture challenging to read.
Here at Postgrain, for example, we only use the graphic element of our logo in the profile pictures, choosing not to use the name “Postgrain” in the image.best site to buy instagram followers malaysia
Another option is to go straight over what your content is about. So whoever looks at the profile picture will already know what to find there.
For example, a travel influencer can opt for a profile photo: with a tourist background, a highlighted passport, or an airplane icon… All these options would convey the idea of travel content well and are already an indication for those who stumble upon the profile by chance or in comments, for example.
Choose the colors of your profile picture carefully
It’s not just in Feed that you need to pay attention to the color palette. For your Instagram profile picture, consider color psychology and brand colors and develop a set that strengthens your message and brand identity (or personality, in the case of personal brands).
To cite a case: Nubank is well known as “the purple one,” and the color has already become an essential part of the digital bank. They could even have opted for a white background with the purple logo on top, but since purple is the brand’s true identity, using it as the protagonist in the icon immediately attracts the attention of those who already know it as” the purple one.” buy instagram followers malaysia
Furthermore, even if someone is unfamiliar with Nubank, the color is solid and eye-catching. It conveys that sense of innovation and youthfulness that has everything to do with the bank’s communication proposal. In a personal photo, this can be translated through filters or presets. Choose tones that match your Feed and highlight them in your profile picture.
Don’t frequently change your Instagram profile picture
Control yourself not to want to change your profile picture all the time. After all, if it is your business card on Instagram, it is essential that people look at that image and immediately know that it is your brand or you there. Even bloggers spend more than a year with the same photo intact, even though they take several amazing images daily.
Of course, there are cases where a change is good. This is the case of brands undergoing a rebranding or content creators who have changed their appearance and want to highlight the new look on the icon (since this is also how they will be seen in Feed). Choose wisely how long you stick with the same photo and when it’s time to change.
Keep an eye on the seasonal calendar and special dates
As I said above, it is not recommended to keep changing your profile picture a lot. Still, if you want to vary it a little, you can invest in subtle changes that accompany current situations or the calendar of commemorative dates.
Here’s a prevalent example: at Christmas, several brands add Christmas symbols, snow, gifts, or the classic Santa Claus hat to their Instagram profile picture. It’s an exciting touch to get closer to your followers.
Want a less obvious example? At the height of the social isolation caused by the pandemic, Mercado Livre had the insight to partially change its logo – a handshake – to two elbows coming together – a well-adopted greeting to avoid excessive physical contact and the dangers of transmission.
Instagram profile picture format and dimension
To get the profile picture right, pay attention to the round format in which it is displayed and thinks of an image that will fit right there. And also, write down the dimensions and sizes recommended by Instagram, so you don’t depend only on the “eyemeter”:
- The minimum size is 110×110
- The recommended dimensions for a quality photo are 720×720
- The recommended ratio is 1:1, i.e., square
- Always leave the primary information in the image right in the center so as not to run the risk of cutting anything.