Today, text messaging is still one of, if not the top, usage for mobile phones. It works effectively for consumer engagement and customer relationship management.
For this reason, a lot of firms and brands are swiftly utilizing SMS to engage with their clientele through one-way and SMS 2 Way communications.
Viber and WhatsApp are two messaging applications with a promising future, but they have now fractured platforms with some commercial constraints.
On the other hand, SMS offers companies a nearly assured means of reaching their clientele, regardless of how easy the technology is.
Businesses that seek to convey one-way transactional information to customers must have access to an SMS API.
Transactional communications could contain notifications, reminders, confirmations, and PIN digits. However, utilizing SMS 2 Way has a lot of potential outside of transactional messaging.
How does SMS 2 Way operate and what is it?
SMS 2 Way is an application or service that permits text message sending and receiving.
SMS 2 Way may be used in the business sector to text customers and obtain answers back from them. It works effectively for building engagement and for encouraging your customers to perform something special.
Customers may obtain messages (automated responses) from the business SMS service that are meant to enhance customer experiences by employing a conversational SMS service.
Traditional texting and this sort of SMS communication vary significantly from one another. The SMS is transmitted using a sender ID, a shortcode, or a long code and is carried out using an API.
Customers may respond to SMS 2 Way conversations using pre-programmed instructions like “Y” for “yes” and “N” for “no,” among others.
Applications of SMS 2 Way:
Using SMS 2 Way to engage with customers hinges on what you want your messaging to accomplish. Simply asking yourself (or your team), “What’s next?” is all that is necessary.
Once you’ve reached a selection on what you want, you may construct the appropriate SMS sequence. Here is one case. Assume you are at the office of Dental care and you have to send One Way SMS to your patients.
How would SMS 2 Way enable you to build on that?
- Firstly, clarify with your patients what they have to do with your Appointment. Either they want to postpone it or cancel it.
- Think about what should occur once they respond. You may design an automatic response, such as “Thanks, see you then,” to be delivered if the recipient confirms.
- You may utilize conversational messaging to present the patient with numerous open dates during the course of the next week if the recipient wishes to postpone.
- After this, what comes next? The client’s patients attend the Dental clinic twice a year. So you could instantly plan the next appointment and employ SMS to alert them the following day with a link to add the appointment to their calendar.
When you need to develop business via marketing efforts, SMS 2 Way is also appropriate. Suppose you manage a restaurant and during the slow time you need to supply meals with deals. You might:
- Send a message with the special offer and a link to your website to your opted-in SMS marketing list.
- Next, what? Make sure to ask your customer if they are willing to reserve or book their table.
- The second step is to confirm the number of persons the reservation is for if they respond yes.
- Send the table’s available times next.
- They could respond with a text to request to reserve a table at the specified time using the answers you’ve taught the subscriber to use.
Almost any customer service-focused firm, including retail, spas, hotels, and restaurants, may employ this form of SMS marketing.
How to configure SMS 2 Way for your company?
- Create your free account with the SMS Blaster service provider firm.
- Use your API key by logging in with your account.
- Next, prove that you are the sender of the message by registering your phone number or acquiring a sender ID from the service provider.
- Send our Quickstart guide to your developer so they may learn how to utilize our API and send their first text message to customers.
- You must ask the service provider for an “inbound number” in order to receive text messages. Your customers will text you using this number, which is either a short code or a long code.
- This API documentation explains the request parameters for receiving messages from your customers. Give it to your developer.
- Consider the sort of SMS 2 Way you want to send and how you want your customers to respond after the technical side of things is set up.
- If you’ve linked the service Provider API, you’ll be able to produce your SMS campaigns straight from your CRM tool when you’re ready. Text messages may also be sent via Service Provider’s online dashboard.
The customer is the key focus of the expansion into new channels. They demand the same degree of involvement with companies as they do with their friends. From retail to finance, they have spearheaded this change across sectors. Businesses must check a number of boxes if they want to stand out in a customer-focused atmosphere.
SMS integration into your channel suite is practical and affordable in addition to making customers happy (win!). The TCPA, a consumer protection legislation, includes SMS and was established to ensure that consumers are only reached when they choose to be.