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0 A good website is one of the best marketing tools for construction companies. It can help potential clients decide if they want to work with your company or hire a different contractor.
A well-designed website should include a few key features. Here are some of them:
1. Responsive Design
The majority of contemporary website templates come with responsive designs, meaning that they will automatically adapt to fit the screen size of a computer, tablet, or smartphone. This makes them mobile-friendly, and gives users a more pleasant experience.
It’s a good idea for a construction company website design to include links to their social media pages on their websites. This helps them stay in touch with their customers, share information about their company and industry, and drive traffic to their site. In addition, it makes their business look more professional.
One of the most important parts of a construction website is the header. It should include a photo or video of the company’s best work. This will help potential customers see the kind of work that the company does and will encourage them to contact them for more information.
Another important element of a construction website is the navigation bar. It should have clear and concise labels so that visitors can easily find the page they want to go to. It should also have a call-to-action button to help increase conversions.
Lastly, the footer of a construction website should contain important information about the company and a contact form for prospective customers to use to reach out. This way, potential clients can contact the company directly and quickly, shortening the buyer cycle.
This template is perfect for construction and remodeling services, tradesmen, and other similar businesses. Its clean design is modern and appealing, and it includes various features that will make your website stand out from the competition. It has a flexible layout, responsive design, shortcodes, premade pages, and blog options. It is also compatible with the most popular browsers, making it easy for users to access your website from any device.
2. Optimized for Search Engines
A construction company website needs to have more than just some grainy pictures, a list of services and your contact information. Because of the competitive nature of this industry, it’s important to set yourself apart from your competitors with a website that is optimized for SEO (Search Engine Optimization). This helps potential clients find you when they are searching online for contractors in your area.
With the right copy, you can tell a story and establish yourself as a professional in your field. The web copy on Rogers O’Brien’s homepage is inspiring and value-driven, allowing the brand to connect with their target audience.
Another way to establish yourself as a professional is by highlighting your qualifications and experience. This can be done by creating a dedicated page on your website that showcases the projects you have worked on and the clients you have served. A website like this can help potential clients understand your expertise and the results you have delivered, which will encourage them to reach out and work with you.
Having an eye-catching opening video on your construction website is a great way to grab the attention of visitors. Culpepper Construction does this by displaying a stunning, full-screen time-lapse video on their homepage. This video is both informative and creative, helping to set this construction company apart from the competition.
Many construction companies also include their social media pages on their websites, which is a great way to keep in touch with the community and share updates about your business. A social media page on your website will also make you seem more trustworthy and credible to potential clients.
3. High-Quality Images
Construction companies have an opportunity to stand out from other contractors with high-quality images of projects that impress customers. Photos communicate a lot more than words, and can even capture the sense of smell to convey what materials are being used for a project.
A website can also help showcase a company’s expertise with images that capture the detail and quality of their work. These can be shown on the portfolio page of a construction website, and can include pictures of past jobs that have been done well and with care.
While two decades ago you could get away with a simple site with some grainy pictures and a list of services, today’s contractor needs to do much more to be considered professional. A well-designed website demonstrates your business’s skills, shows the quality of your work, and offers easy access to your contact information.
With fullscreen background videos, a clear call to action, and contact information displayed above the fold, this construction website immediately grabs attention with an engaging design. The site also uses whitespace to allow for clean section breaks, and on-scroll transitional effects that aren’t distracting.
The large heading fonts and beautiful images on this site make it a pleasure to read. It also features creative and unique page sections with unusual text placements, overlapping images, and mixed alignments.
Shutterstock has an amazing collection of high-quality images that can be licensed for commercial use, including building sites, tools, and machinery. These can be used in presentations, marketing materials and website designs to attract construction clients. In addition to being high-quality, the imagery will also resonate with customers who can see how a job is done and what it will look like once completed.
4. Easy-to-Use Navigation
Your website is your digital calling card. It’s where new prospects and potential clients see your work, find out what services you offer, and decide if they want to call you. That’s why it’s important to have a well-designed construction website with easy-to-use navigation.
If a website is hard to navigate or takes too long to load, users will quickly get frustrated and move on to your competitors’ sites. This is why it’s important to use simple layouts, clean design, and easy-to-read typography.
For example, if your business specializes in commercial carpentry, you should highlight those specific areas of your company on your website. This way, when a user comes to your site and needs help with that particular area of construction, they will know who to contact.
You also need to make sure that your site’s navigation is consistent with your brand image and tone of voice. Using different fonts, colors, and design styles throughout your website can confuse users and lead them off-site. Keeping your navigation design consistent will help users feel connected to your brand, reducing bounce rates and leading to more leads.
Another key factor for a successful construction website is being able to show off your past work. For example, if you’ve worked with big-name brands in the past, it makes sense to highlight this on your construction website so that you can capture attention from companies who have similar interests and values.
For example, Rogers O’Brien highlights their past projects on their homepage and uses beautiful time-lapse videos to grab the attention of their target audience. This type of content is both inspiring and informative, allowing you to build credibility with your target audience.
5. Call-to-Actions
Having call-to-actions on your construction website helps drive traffic and leads. These call-to-actions can be placed on any page of your site and should include a contact form, an estimate request, or another type of form that allows your visitors to get in touch with you. These forms help you gather information about your visitors, which in turn will lead to a more personalized approach when reaching out to potential clients.
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