Maybe you’re new to TikTok and trying to learn the ropes. Perhaps you’ve been testing it for a while but are struggling to turn viewers into followers. Or maybe you’ve built a small following already and want to fuel that growth. In any case, there are 8 methods that can help you get a more large number of gaining TikTok followers for your business. And not just any followers—the kind that are most likely to become customers and loyal fans of your brand.
1. Publish creative, original content
If you want to stand out with TikTok marketing and get more followers, put out content that’s fresh and unique. That could mean sharing personal experiences or hot takes that set you apart from others in your industry or niche. Or it could mean presenting common industry info in a new and exciting way (e.g. making learning about a “boring” industry fun).
2. Pin your best videos
In addition to setting clear expectations in your bio, you can reinforce them by pinning your most popular TikToks to the top of your profile. Show off the content that you already know works (instead of hoping people will scroll far enough down your page to find it and follow).
3. Create your posting schedule strategically
Speaking of consistency, you can’t expect steady growth if you’re only posting sporadically. In order to get more TikTok followers, you need to be active on the platform and publish new content regularly. No, you don’t have to post multiple times a day to see results. But you should aim for at least a few new videos a week.
4. Teach something
TikTok isn’t just all fun, games, and dancing videos. More and more creators are embracing its potential for education, and audiences respond well to it! Finance TikTok alone, which covers everything from generating passive income to investing in cryptocurrency, grew by 255% in 2021.
5. Use straightforward calls-to-action
TikTok is designed to keep users scrolling from video to video. So, it can be tricky to drive potential followers to your profile (where the follow button is most prominent). Knowing that following may not be the first thing on their minds, intentionally recommending that action to TikTok users is smart. You can add stickers to your videos, use verbal calls to action, or invite people to follow you in the comments. Just be sure to highlight why they should and what value or enjoyment they can expect in return.
6. Interact with your audience regularly
Research shows that, compared to other platforms, 73% of users feel deeper connections to brands they interact with on TikTok. The key word there is “interact.”Posting regularly is important. But so is engaging with your audience. It earns you more fans who consistently engage with your videos and share them with friends (AKA potential followers). Plus, people are more likely to comment if they know they may get a response from you, especially as your account grows in popularity. More comments can earn you the favor of TikTok’s algorithm, getting your content in front of more people. If you use the various other tips we’re covering here, that could easily translate into more high-quality followers.
7. Go live
Responding to comments is a great way to engage with your audience. But, for the most part, those interactions are asynchronous. Going live gives people an opportunity to interact with you in real time. It adds a more personal element to your relationship with your audience that can.
8. Make the most of user-generated content
Sharing user-generated content (UGC) with your TikTok audience has many benefits. For one, it excites the users you acknowledge. This can lead to shares and reposting of your videos, which can bring in new followers. Plus, the prospect of being shouted out or spotlighted by you can encourage non-followers to follow, engage, and create relevant content. It creates a flywheel.
Not to mention the impact of hearing positive comments about your brand, products, or services from people who trust you. It’s often easier to earn the trust of potential followers this way than to self-promote 24/7.